• Acura

Walker Acura

8951 Veterans Blvd.
Metairie, LA 70003

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Edmunds: Honda and Acura best brands for retaining value

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Honda and Acura have had their fair share of issues over the last few years - from earthquakes, tsunamis and floods to important new models not being all that well received - but that hasn't stopped them from claiming top honors in Edmunds' 2012 Best Retained Value Awards.

According to Edmunds, on average, Honda vehicles are expected to retain 47.9 percent of their value after five years; Acura is just behind with 44.6 percent, taking the win in the luxury segment. In the mainstream category, Toyota and Mazda each got honorable mentions while…
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Acura Automobiles: Acura Awarded Edmunds.com Best Retained Value Award for a Luxury Brand

Acura has earned the 2012 Best Retained Value Award for a luxury brand from Edmunds.com. The Acura MDX also captured the model award for best SUV Over $45,000. Acura was given the awards for maintaining the highest projected residual values after five years of ownership as a percentage of value when new.

"It is an honor for Acura to win this award from Edmunds.com," said Jeff Conrad vice president of Acura sales. "Acura is committed to the philosophy of smart luxury, offering customers vehicles with robust feature content and premium appeal providing lasting value on a luxury…

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Edmunds: Honda and Acura best brands for retaining value

Filed under: , ,

Honda CR-V badge

Honda and Acura have had their fair share of issues over the last few years - from earthquakes, tsunamis and floods to important new models not being all that well received - but that hasn't stopped them from claiming top honors in Edmunds' 2012 Best Retained Value Awards.

According to Edmunds, on average, Honda vehicles are expected to retain 47.9 percent of their value after five years; Acura is just behind with 44.6 percent, taking the win in the luxury segment. In the mainstream category, Toyota and Mazda each got honorable mentions while…
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Acura Automobiles: Acura Wins Best Luxury Campaign from Nielsen Automotive Advertising Awards

The 2012 Acura TL campaign was awarded Best Luxury Campaign earlier this week at the Nielsen Automotive Advertising Awards event held at the 2012 New York International Auto Show.

Created by Acura's agency of record, rp&, a division of RPA, the campaign relied on visual metaphors to communicate the refined yet bold performance of the 2012 Acura TL sedan"aggression in its most elegant form."

Two 30-second TV and in-theater spots ("Football Player," "Skier") featured two well known athletes: Detroit Lions football player Calvin Johnson and 2010 Olympic gold medal winning skier Ashleigh McIvor. Johnson and McIvor were made over into their most elegant selves to represent the aggression and elegance inherent in the luxury TL.

"2012 has been an exciting year for Acura with the launch of the all new Acura ILX and RDX, the long awaited NSX Concept and most recently, the RLX Concept, Acura's new flagship sedan," said Mike Accavitti, Vice President of National Marketing Operations. "We are honored to add Nielsen's award to that list as we continually strive to create campaigns that further Acura's brand philosophy of innovation and advancement."

Acura's first-ever national Super Bowl ad "Transactions" http://cot.ag/Hm45bu, featuring Jerry Seinfeld and Jay Leno in a battle against one another for the first NSX, also created significant buzz for the brand this year capturing more than eighteen million viewers on YouTube alone. The announcement to resurrect the NSX has generated a lot of attention to the Acura brand and our products," said Mike Accavitti. "The NSX is the ultimate expression of advanced performance through engineering efficiency which lies at the core of Acura's own unique DNA and further promotes our focus of human-centered synergy."

The only awards program measuring effectiveness of automobile TV ads, the Nielsen Automotive Advertising Awards are based on response data from 2.5 million viewers of national television advertising collected by Nielsen. Nielsen measures the effectiveness of every ad and product placement on 24 measured networks. All national auto ads that began airing in 2011 were eligible for the award.

About Acura
Acura offers a full line of technologically advanced performance luxury vehicles through a network of 272 dealers within the United States. The Acura lineup features six distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX Sport Wagon and sedan, the RDX luxury crossover SUV, the MDX luxury sport utility vehicle and the ZDX four-door sports coupe.

About rp&
rp& is a full-service marketing communications division of RPA, headquartered in Santa Monica, Calif. Established in 2008, rp& has been responsible for the development of all Acura National, Regional, Online and Event Marketing communications. For more information, visit http://rp-and.com/.

Additional ways to connect with Acura:
Media Information: www.acuranews.com
Consumer Information: www.acura.com
Facebook: www.facebook.com/Acura
Twitter: www…

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Inside Line snags drive of Acura NSX Roadster from The Avengers

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Avengers movie Acura NSX Tony Stark

What would a superhero movie be without the fancy cars? Well, it would still be a superhero movie, we suppose, but we prefer the kind that has some flashy wheels. Like the upcoming Marvel flick The Avengers.

As you may have heard, Acura signed a multi-picture deal with Marvel to have its cars featured in a series of superhero movies, and indeed several already have. But for The Avengers, Acura had to work up something special enough to replace Tony Stark's Audi R8. Since the old NSX was long out…
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